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Optimal Pricing Through...

Resources Education Articles & Papers Optimal Pricing Through Value Modeling David Feldman John Wurst, Ph.D. Printed in The Journal of Professional Pricing 2nd Quarter 2001 Value-Based Pricing Of all the strategic decisions faced by a firm, none is more important than the setting of prices for t...

Modeling Brand Equity

Resources Education Articles & Papers Modeling Brand Equity William D. Neal, Senior Executive Officer Keith Crum, Sr. Statistical Consultant The measurement and management of brand equity has become a major issue for marketers and marketing researchers over the last several years. The concept of...

Resources - SDR Consulting

Education Articles and Papers Resources ...are what you need to make smart marketing decisions. On these pages you will find Educational Resources: Workshops, Tutorials, Seminars, we offer on a regular basis at a variety of conferences and industry tradeshows. We can customize these workshops for yo...

Overview of Perceptual Mapping

Resources Education Articles & Papers Overview of Perceptual Mapping William D. Neal The Sawtooth Software Conference on: Conjoint Analysis, Perceptual Mapping, and Computer Interviewing April 6-8, 1988 INTRODUCTION Perceptual mapping is one of the few marketing research techniques that provides...

Directions - SDR Consulting

Contact Information How to Get Here Click here for driving directions from mapquest. Directions from Atlanta Hartsfield Airport: Take I-75/85 North Take I-85 North at split Take I-285 West (Exit 95) Take N Peachtree Rd (Exit 30) Turn Left on N Peachtree Road Turn Left on Perimeter Park Dr. Home| Abo...

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None | Articles and Papers | Overview of Perceptual Mapping | The Marketing Research... | Branding in the Third... | Pricing for Profitability... | Putting Your Segmentation... | Making Price Make Sense... | Lessons Learning in Market... | A Rebuttal:"Loyalty Really... | Multidimensional Segmentation | The Big Picture "A successful... | Using the Value Equation... | Satisfaction be Damned,... | Modeling Pricing Strategy | Modeling Brand Equity | An Alternative Method... | Maximum Difference Scaling... | Letter to Marketing Management... | Optimal Pricing Through...