(203) 454-8750

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Westport, CT 06880

http://www.msistrategic.com

Map & Directions

Web Results:

MSI Strategic, Market Research, Consumer Goods

FOR INFORMATION EMAIL - info@msistrategic.com 203-762-0840 Shopping in MSIs Store = Shopping in Real Stores The MSI Virtual Shopping System is a Flexible Testing Technique in the Simulated Retail Environment with a Proven Track Record for Accuracy. About Us MSI realistically simulates a wide variety...

Product Categories Tested

FOR INFORMATION EMAIL info@msistrategic.com 203-762-0840 MSI Objectives The Retail Environment Our Clients Product Categories Tested About Us Product Categories Tested Include Aseptic Packaged Drinks Baby Wash Batteries Beer Body Wash Cake Mix Canned Pasta Feminine Protection Frozen Breakfasts Froze...

Simulated Test Marketing

FOR INFORMATION EMAIL info@msistrategic.com 203-762-0840 Awareness Simulation Video Concept Exposure Shopping & Purchase Simulation Forecasted Trial Rate Post Shopping Measures Simulated Test Marketing Awareness Simulation Consumers in an MSI Simulated Test Market (STM) test become aware of a ne...

The Technique

FOR INFORMATION EMAIL info@msistrategic.com 203-762-0840 The Basic Concept The Technique Concept Screening and Testing TheTechnique In the MSI system, respondents use two senses (eyes and ears) rather than one (eyes only) as in the case of concept board exposure. Furthermore, they use these senses o...

MSI Track Record for Success

FOR INFORMATION EMAIL info@msistrategic.com 203-762-0840 Reality Checks Packaged Goods Category Purchase New Product Sales Forecast Validations Our Track Record The Reality Checks The whole of the simulated awareness and shopping system forces greater realism from marketers at every stage of the new...

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• Social Sciences and Humanities Research and Development
• Market Research

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None | Our Clients | The Retail Environment | MSI Objectives | New Product Sales Forecast... | Forecasted Trial Rate | Video Concept Exposure | Reality Checks | Awareness Simulation | Post Shopping Measures | The Basic Concept | Product Categories Tested | The Technique | Packaged Goods Category... | Shopping & Purchase Simulation | Variables Tested - Consumer...