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Global Research Partners in Dallas, Texas
Company Description:
Global Research Partners
Services Offered:
Customer Insights
Consumer Research
Consumer Insights
Market Research
Marketing Research
Survey
Survey Research
Brand Equity
Segmentation
Shopper Insights
Shopper Research
Research Service
Commercial Economic
Sociological
And Educational Research
Web Results:
- PriceSet
- PriceSet is a research technique developed by GRP to solicit consumer opinion about what prices they consider to be appropriate for a specific concept or product, and to simultaneously estimate overall consumer trial potential. PriceSet builds upon and extends the widely-known series of price questi...
- ANALYSIS
- Our core strength is the intelligent use of analytical tools and techniques. Our key deliverable to you is a well-founded recommendation on what marketing action to take, and this often requires intense, and sometimes very sophisticated, analysis. However, we pride ourselves on being very decision-o...
- Hispanic
- A decade of research within the Hispanic communities of the U.S. has led GRP to the development of a superior model for segmenting Hispanics based on their level of acculturation into American society. The problem with most other approaches is that they ultimately consider acculturation to be a "yes...
- PHILOSOPHY
- We invest our resources in things that directly impact our ability to add value to client projects (e.g., new systems to collect data and report it efficiently, state-of-the-art analytical software, hiring experienced people). We don't have an expensive headquarters building that adds to the cost of...
- PROTOCOLS
- Research Protocols 1) Determine the impact of the brand name on perceived value. 2) Determine the dollar differential in terms of brand premium or "brand discount" vs. competitors. 3) Quantify the degree to which core performance outcomes drive value perceptions. PriceSet is a research technique d...
Business Information:
| Business Sector: | Residential, Commercial |
Related Categories:
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Global Research Partners | PHILOSOPHY | PROTOCOLS | ANALYSIS | PEOPLE
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