| Zip Code : | 79072 |
| City : | Plainview city, Seth Ward |
| County : | Swisher County, Hale County |
| State : | Texas (TX) |
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| Land Area : | 382.65 sq mi |
| Water Area : | 0.11 sq mi |
| Latitude : | 34.1697569 |
| Longitude : | -101.7338504 |
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| Population (2010): | 28,849 |
| Population Estimate (2012) : | 28,706 |
| Population Density : | 75.39/sq mi |
| Housing Units (2012) : | 10,407 |
| Median Household Income (2012) : | $40,415 (Texas : $51,563, USA : $53,046) |
| Median Family Income (2012) : | $46,648 (Texas : $60,621, USA : $64,585) |
| Median House Price (2012) : | $72,200 (Texas : $128,000, USA : $181,400) |